Claudia Giani
26 Years / Johannesburg / English & Afrikaans
Dedicated graphic designer with a passion for exploring diverse styles and disciplines. Specialises in brand design to ensure clear and impactful visual communication. Particularly drawn to projects that positively impact people’s lives. With a background in marketing and on-site creative management, excels in collaborating with project managers and creative directors. Committed to leveraging data-driven approaches to uncover and implement breakthrough solutions.
Accolades
BA Communication Design
2021 Graduate at the University of Johannesburg
Golden Key Society
Granted to the top 15% of a faculty, focusing on academics, leadership, and community service.
UJenius Award
Granted to UJ students who achieve distinctions in all modules.
Experience
UX Research & Design
Standbic Bank Uganda Limited
Working under the mentorship of a leading UX/UI designer within the industry on the revamp of a major East African bank’s mobile application. My role focuses on creating detailed UX flows, conducting industry and user research, and helping elevate the app to meet global usability and accessibility standards while aligning with local economic needs and user behaviors.
Further details on this project can be shared upon serious enquiry or during a live discussion.
Graphic Designer
Domains.co.za
Nov 2023 - Present
Daily responsibilities include creating brand-appropriate illustrations and visual elements for blog articles, as well as designing static and animated content for social media promotions. I also assist in web page design, with a focus on a secondary brand targeting the US market. This role involves close collaboration with project managers, a social media manager, co-designers, and content writers, allowing me to refine my illustration skills and enhance visual communication. Working remotely has further developed my ability to manage tasks efficiently and communicate effectively.
Designer & Marketing Opperator
Big Blue
Feb 2023 - Nov 2023
In this diverse role, the focus was on managing the brand’s online store and social media presence. Utilizing Shopify, I maintained and updated the website, uploaded products, optimized user search functions, and assisted with order management and customer service. This experience provided valuable insights into the retail chain and its technical aspects. I also collaborated with an SEO specialist on Google advertising and used tools like Klaviyo for email marketing, setting up behavior-specific and promotional emails. Additionally, I self-taught skills in product photography and videography for social media. I brainstormed and managed campaigns, organized, and assisted in photoshoots for catalog and advertising content.
Head of Marketing & Brand Design
123Tutors
Jun 2021 - Dec 2022
Starting as a Sales Representative, later promoted to manage the entire marketing and design department. Responsibilities included collecting data and working alongside a data analyst with in-depth insight in Excel to analyze market interest and behavior, creating impactful strategies and campaigns within a limited budget for both recruitment advertising and customer reach. Achieved a 71.35% ROI, an 11% increase in customer reach, and a 127.4% increase in recruitment. The brand was redefined, along with creating digital and print designs. Worked closely with developers to restructure the website, create a user dashboard, and implement digital form systems.
Accounting Clerk
Kariba Accounting
Jan 2019 - Dec 2022
Gained valuable work experience in my first secure role, assisting with bookkeeping and payroll. Cold calling provided a key opportunity to significantly improve confidence and communication skills.
Skills
Social Media
Illustration
Animation
Digital Advertising
Market Strategy
WordPress
Figma
Adobe Illustrator
Photoshop
After Effects
InDesign
Meta Marketing
Hobbies
Enjoyment comes from staying active through dance, yoga, and weightlifting, recognizing the importance of maintaining both mind and body for growth. Artistic exploration spans multiple areas, including crochet, painting, sketching, photography, and slam poetry. There is also a keen interest in continuous learning, particularly in human behavior and psychology.