Each project begins with a brief overview outlining its purpose and context. For those interested in my creative process and reasoning, I’ve also included a deeper look at my design thinking and decision-making below.
Salt Interiors is a contemporary brand in the luxury interior design sector, specialising in high-end materials, furniture, and bespoke interior products. The brand required an identity that reflected the sophistication and quality of its materials while remaining flexible enough to evolve alongside a growing product line. At the time of development, the client was still exploring the company’s creative direction. This meant the brand identity needed to be adaptable yet distinctive, something that could apply seamlessly to any design context while maintaining a professional and elevated feel.
The resulting design balances timeless refinement with a modern creative edge, communicating craftsmanship, texture, and understated luxury.
The Salt Interiors logo was inspired by the organic movement and depth found in natural materials, particularly marble. The design combines a minimalist typographic base with a circular form filled with marbled texture, representing balance, craftsmanship, and the tactile nature of interior design.
The circle introduces a visual harmony that anchors the composition while adding a distinctive, memorable element to the wordmark. It symbolises the unity between natural materials and modern design, a reflection of the brand’s philosophy of merging raw beauty with refined structure. The result is a logo that is both modern and timeless, capable of adapting to various materials, finishes, and scales without losing its essence.
The brand identity centres around a monochrome palette of black, white, and tonal greys, echoing the colouration of marble and high-end architectural materials. This clean, contrasting approach conveys luxury and ensures the brand’s aesthetic remains versatile across print, digital, and environmental applications. Typography plays a crucial role in defining the tone. The primary serif typeface introduces a sense of sophistication and authority, while the secondary sans serif offers balance and legibility. Together, they create a hierarchy that feels both architectural and editorial, perfectly suited for a brand working within the design and lifestyle industry.
The Salt Interiors visual system demonstrates how a minimalist brand can still express depth through texture and form. Across tags, tote bags, stationery, and storefront signage, the marbled circle element provides a consistent yet adaptable motif.
The packaging and printed collateral highlight subtle contrasts between matte and gloss finishes, reflecting the tactile experience of premium materials. The storefront signage applies the logo in a clean, high-impact format, ensuring recognisability from afar while maintaining an elegant restraint. The result is a brand that feels refined, balanced, and enduring, able to evolve alongside the client’s creative direction while remaining true to its high-end design foundations.