This project focused on a US-based domain provider and digital solutions brand supporting creatives, entrepreneurs, and learners in building their online presence. While the brand already had an established visual identity, it lacked a cohesive implementation system that could guide consistency across design teams and communication channels.
My role was to refine and strengthen the existing identity by developing a comprehensive corporate identity (CI) system, expanding its illustration direction, and designing webpage concepts that reimagined the brand’s digital presence with a more modern and user-centric approach.
The project was divided into three key categories:
Brand Refinement & CI Development
Illustration Design System
Web Design Concepts
The brand’s foundation was strong but lacked structure. My goal was to formalise its identity through a detailed brand guide, ensuring cohesion across all future work — particularly with multiple designers contributing to the brand.
I created clear guidelines around logo placement, colour usage, and typographic hierarchy, helping maintain alignment across web, print, and marketing materials.
Because illustration was a defining part of the brand’s visual language, I introduced an alternative shading colour palette to expand creative possibilities, particularly for skin tones and depth variations. This allowed greater realism and warmth in illustrations while staying faithful to the existing colour identity. The resulting CI documentation gave the brand a reliable foundation — one that ensured clarity, scalability, and accuracy across all future design applications.
Illustrations formed the heart of this brand’s personality – approachable, creative, and distinctly human. My role was to establish a consistent visual system that reflected the diversity and energy of the brand’s audience.
Each illustration was developed around specific categories or professional personas such as designers, developers, photographers, and small business owners. Helping communicate complex ideas in a simple, visually engaging way.
I focused on keeping the style clean, friendly, and modern, combining flat vector shapes with subtle linework and depth shading. The expanded skin-tone palette enabled richer storytelling and inclusivity while maintaining stylistic cohesion across blogs, social media, and digital ads.
These illustrations helped the brand stand out in a competitive digital space by injecting personality and creativity into an industry often dominated by sterile visuals.
In the final phase, I created conceptual webpage designs for two core areas of the brand’s digital presence:
A product offering page that detailed service plans.
A domain name generator tool with an interactive, text-heavy layout.
These designs were created under a tight deadline of less than one week, with the goal of translating the existing brand into a clean, accessible, and user-friendly digital experience.
Given the density of information, I placed emphasis on white space, content hierarchy, and strategic use of illustrations to guide the reader and improve comprehension. The goal was to elevate usability and align the design with modern industry standards for web and UI design.
While these concepts were not ultimately implemented by the brand, they represent my professional vision for how the identity could evolve into a more contemporary, functional, and aesthetically cohesive online experience.
This project resulted in a refined, flexible identity system that unified the brand’s presence across all media. The CI framework provided structure for design consistency, while the illustration library introduced warmth, inclusivity, and creative depth.
Although the web design concepts remained un-launched, they stand as a reflection of thoughtful, forward-thinking design, work that aligns with current digital standards and showcases my ability to balance branding, usability, and creative expression in a cohesive system.